CREATIVE EXPLORER
Perfect Package Experience
Company: United States Postal Service
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Year: 2017
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Type: Design System
Infrastructure
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On this project we created a customer experience measurement that quantifies customer satisfaction and postal performance. Perfect Package expects to provide our customers with a frictionless experience where packages are delivered during the expected delivery time, to the right location, providing proactive visibility to keep customers informed.
Problem StatemenT
Cannot report and address delivery issues in an integrated and customer-centric way
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GOAL
Create a metric and reporting mechanism which will identifies issues and then address those issues in a systematic and quantifiable way
Business
Value
Improved customer experience will drive increases in revenues while lowering the costs associated with handling missed expectations
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Barriers
Issue: Complex coding of base scripts for dashboard reporting
Solution: Increased documentation and support for partners
Affect to Business Value: Slows deployment
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Risk: Cross departmental business units may not understand/accept a new metric
Solution: Early and frequent contact with decision-makers external to Enterprise Analytics
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01
Audiences
Main stakeholders of this project are functional groups and stakeholders of the United States Postal Service. Specific to this project, internal stakeholders are the main intended audience.
Importance to Customers
• World-class experience
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• Trust that their package will be delivered when and where expected
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• Consistent service for every package
Importance to Business
• Grows the business
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• Increases market share
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• Reduces costs
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• Strengthens brand loyalty
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Communication Channels
The following tactics were used to increase internal communication within the organization, to achieve the intended communication goals.
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Factors
Perfect Package is a CX metric that defines a frictionless package delivery from the customer’s perspective.
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Score
For June 2017, there were 442.7M opportunities for the Postal Service to complete a perfect package delivery. 340.8M deliveries were “perfect” and 101.9M were “imperfect”.
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Trends
Scores were improving, with June 2017 as the highest performing month at 76.94%
Dashboard
06
• Released a limited interactive dashboard on July 28, 2017.
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• Continued execution of communication plan
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• Completed automation of weekly data refresh process
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• Incorporated end-to-end scan visibility enhancement
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• And fully automated Dashboard was release by end of FY 17